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In 1964, founders Bill Bowerman and Phil Knight turned their Blue Ribbon Sports venture into the Nike we know today. With roots in the University of Oregon's running team, Knight and Bowerman launched Nike and built the Swoosh into a high-profile brand synonymous with sneakers, athletic apparel, and the sports lifestyle -- with a little help from the Air Jordan line along the way. From running to basketball to skating, Nike footwear is routinely worn by some of the world's greatest athletes, helping to cement a legacy that has advanced and innovated sneaker culture for decades.